Joakim Velinder Explains How Hilton Is Positioning Barr Al Jissah as a Scalable, Multi-Property MICE Destination
February 10, 2026
As destinations across the Middle East compete to attract higher-yield
As destinations across the Middle East compete to attract higher-yield
Hilton has announced the signing of five new hotels across Türkiye, strengthening its presence across Antalya, Istanbul, and Kocaeli. The additions span four brands, including Hilton Hotels & Resorts, DoubleTree by Hilton, Hilton Garden Inn, and two Tapestry Collection by Hilton properties, with lifestyle brands now accounting for nearly 20% of Hilton’s Turkish pipeline.
As international MICE and destination events grow more ambitious in
Azerbaijan is accelerating its growth in MICE and destination weddings by targeting high-potential source markets across the CIS, Middle East, and South Asia, supported by infrastructure development and stronger international partnerships. In an interview with Elman Mammadov, Head of Business Events at the Azerbaijan Tourism Board, the story highlights how improved air connectivity, visa facilitation, and the Baku Convention Center have enhanced the destination’s competitiveness through 2026, alongside a growing luxury and upper-upscale hotel inventory that is enabling Azerbaijan to attract large-scale corporate events, association business, and international destination weddings.
Preferred Hotels & Resorts, the world’s largest independent hotel brand,
Dubai has taken another decisive step towards frictionless travel with
Saudi Arabia continues to expand its hospitality landscape with a