Sofitel

As part of Experiential Planner’s Vision Bahrain research initiative, we spoke with the leadership team at Sofitel Bahrain Zallaq Thalassa Sea & Spa to understand how the destination delivers across large-scale MICE, international motorsport events and high-volume Indian weddings. From hosting Formula 1 car launches to managing emotionally charged destination weddings, Sofitel’s perspective reveals why Bahrain’s strength lies not just in infrastructure—but in flexibility, people and personalised delivery.