Experiential Planner at ICCA Congress 2025: Key Takeaways, Regional Voices, and Why ICCA Matters
November 28, 2025
Introduction The International Congress and Convention Association (ICCA) is a
Introduction The International Congress and Convention Association (ICCA) is a
Jordan is reinforcing its MICE potential through infrastructure upgrades, sector-led growth, and targeted tourism initiatives. With Amman at the core of its business ecosystem, the country is focusing on accessibility, innovation, and partnerships to attract international events.
Mubarak Al Shamsi, Director of ADCEB, reflects on Abu Dhabi’s strong partnership with ICCA and its impact on positioning the emirate as a leading global meetings hub. Through collaboration, innovation, and shared advocacy, the partnership continues to strengthen the Middle East’s MICE industry and promote sustainable growth.