From Reward to Strategy: Key Takeaways from SITE Global Conference 2026 in Abu Dhabi
February 16, 2026
Abu Dhabi reinforced its standing as a global hub for
Abu Dhabi reinforced its standing as a global hub for
The Society for Incentive Travel Excellence (SITE) Global Conference 2026
The Department of Culture and Tourism – Abu Dhabi (DCT
The Department of Culture and Tourism – Abu Dhabi (DCT
Mubarak Al Shamsi, Director of ADCEB, reflects on Abu Dhabi’s strong partnership with ICCA and its impact on positioning the emirate as a leading global meetings hub. Through collaboration, innovation, and shared advocacy, the partnership continues to strengthen the Middle East’s MICE industry and promote sustainable growth.