FOR IMMEDIATE RELEASE
Dubai, UAE – August 2025 – EPEX 2025 will open its 10th edition with a high energy and strategic insight on Day 1 of the Leadership Forum with a dynamic, invitation-only Power Breakfast hosted by SITE Arabia. This exclusive session will bring together top voices from the UAE’s travel and incentive industry for a morning of high-impact conversation and collaboration.
Titled “Opportunities in the Middle East Incentives Market,” the session spotlights the growing role of incentive travel in the region and why the Middle East is emerging as a global hub for high-performing teams and innovative planners.
The event will feature an impressive lineup of speakers, including:
- Karina Lance, Associate Vice President, Dubai Business Events
- Moammer Mahmoud, Tourism & MICE Sector Head, DCT Abu Dhabi
- Natalie Crampton, Director, TEC Events
- Socorro Morake, Senior Manager MICE, Ras Al Khaimah Tourism Development Authority
From exploring emerging market trends to identifying strategies that position the UAE as a premium destination for incentive travel, the breakfast will provide a collaborative platform for industry leaders to share insights, forge connections, and set the tone for the days ahead at EPEX 2025.
As the incentive travel sector continues to gain momentum across the Middle East, the conversations sparked at this inaugural session promise to shape both regional and global perspectives in the months to come.
EPEX 2025 will take place on September 4–5, 2025, at the Grand Hyatt Exhibition Centre in Dubai, bringing together over 500 global planners and buyers with curated exhibitors across the MICE, wedding, and luxury event segments.
To learn more or register to attend, visit: experientialplanner.com
Notes to the Editor
About SITE Arabia
SITE Arabia is the regional chapter of the Society for Incentive Travel Excellence (SITE), the only global organization dedicated to strengthening and supporting the incentive travel industry. Representing professionals across the Middle East, SITE Arabia fosters collaboration, education, and advocacy to elevate the role of incentive travel as a strategic business tool.
About Experiential Planner (EP)
Experiential Planner (EP) is a premier platform dedicated to the Meetings, Incentives, Conferences, and Exhibitions (MICE) and Destination Weddings industry. With a focus on providing valuable insights, resources, and networking opportunities, EP serves as a trusted platform for industry professionals seeking to stay informed and connected.
EP offers a wealth of curated content, including industry news, trends, case studies, and expert insights, to help planners stay connected with destinations.
Driven by a commitment to excellence and innovation, EP aims to empower industry professionals with the knowledge, tools, and connections they need to create unforgettable experiences in international destinations for their clients. Whether planning a corporate event, conference, incentive trip, or wedding, EP is the go-to platform for industry professionals seeking the right connection, information, and expertise.
For more information about Experiential Planner, visit www.experientialplanner.com.
More about Experiential Planner Expo (EPEX) 2025
Experiential Planner Expo (EPEX) is the flagship event organized by Experiential Planner (EP), aimed at bringing together key stakeholders in the MICE (Meetings, Incentives, Conferences, and Exhibitions) and Weddings industry. As the most impactful MICE & Weddings show in the region, EPEX serves as a dynamic platform for industry professionals to connect, collaborate, and explore new opportunities.
EPEX 2025 promises to be an unparalleled event, featuring over 100 local and global exhibitors meeting more than 500 MICE, event and wedding planners over specially curated B2B and networking sessions. With a focus on innovation, excellence, and international collaboration, EPEX 2025 aims to showcase cutting-edge trends, forge strategic partnerships, and drive business growth for all participants.
Attendees of EPEX 2025 can expect a diverse range of exhibitors, including destination tourism boards, convention bureaus, hospitality brands, DMCs, and suppliers, offering insights, solutions, and opportunities to enhance their outbound event planning endeavours. Through a series of curated sessions, workshops, and networking events, EPEX 2025 provides a unique platform for industry professionals to gain valuable insights, expand their networks, and elevate their expertise.
More about POW WOW Marketing (PWM)
POW WOW Marketing (PWM) is a leading marketing agency specializing in the MICE (Meetings, Incentives, Conferences, and Exhibitions) and Weddings industry. With a wealth of experience and expertise, PWM offers a wide range of services tailored to the needs of tourism boards, destination management companies (DMCs), venues, and hospitality brands.
PWM provides comprehensive solutions to help clients in the MICE and Travel industry achieve their trade marketing objectives and drive business growth. With a focus on creativity, innovation, and results, PWM collaborates closely with clients to develop customized strategies and campaigns that resonate with their target audience and deliver tangible results.
Inquiries
Morea Mahmuti
Project Manager
POW WOW Marketing
morea@powwow.ae
