FOR IMMEDIATE RELEASE
Dubai, UAE – July 2025 – As EPEX celebrates its 10th milestone edition, the region’s leading platform for MICE, weddings, and destination events turns the spotlight on one of the most defining elements of any great experience: Food and Beverage (F&B) and Experiential Venues.
In 2025, EPEX introduces the Gourmet & Experiential Venues Pavilion—a curated showcase of culinary trailblazers, creative caterers, immersive hospitality groups, and unique venue concepts that are redefining the role of F&B in events.
From signature dining experiences and bespoke catering to restaurants and venues known for their atmosphere and storytelling, the pavilion brings together standout exhibitors such as Venuewise, Rikas Hospitality (Twiggy, Gohan, Lana Lusa etc), Laduree, Addmind (Clap, Bar Du Port, Iris etc), Ben’s Farmhouse, Sunset Hospitality (SushiSamba, Mott32, Attiko, Aura Sky Pool etc.), FoodInc, amongst others. Each brand will present its unique take on food as a medium for connection, culture, and creativity.
Elevating Events Through Culinary Storytelling
F&B is no longer just about catering—it’s a powerful experiential tool. At EPEX 2025, this segment evolves into a full-fledged experience zone, allowing event planners and buyers to explore how thoughtful gastronomy and venue curation can:
- Drive deeper guest engagement
- Create memorable brand moments
- Elevate social and destination events
- Turn meals into immersive stories
A Curated Space for 1:1 Connections
With over 500 hosted buyers and planners expected at EPEX, the Gourmet & Experiential Venues Pavilion offers an exclusive opportunity to connect with premium culinary partners, taste new concepts, and discover how restaurants and F&B-led venues can bring depth and distinction to every type of event.
Join Us at EPEX 2025
Taking place on September 4–5 at the Grand Hyatt Exhibition Centre in Dubai, EPEX 2025 will once again unite the best in destination experiences—and this year, food and beverage takes center stage.
Explore. Taste. Connect.
Visit experientialplanner.com to learn more or register your attendance.
Notes to the Editor
About Experiential Planner (EP)
Experiential Planner (EP) is a premier platform dedicated to the Meetings, Incentives, Conferences, and Exhibitions (MICE) and Destination Weddings industry. With a focus on providing valuable insights, resources, and networking opportunities, EP serves as a trusted platform for industry professionals seeking to stay informed and connected.
EP offers a wealth of curated content, including industry news, trends, case studies, and expert insights, to help planners stay connected with destinations.
Driven by a commitment to excellence and innovation, EP aims to empower industry professionals with the knowledge, tools, and connections they need to create unforgettable experiences in international destinations for their clients. Whether planning a corporate event, conference, incentive trip, or wedding, EP is the go-to platform for industry professionals seeking the right connection, information, and expertise.
For more information about Experiential Planner, visit www.experientialplanner.com.
More about Experiential Planner Expo (EPEX) 2025
Experiential Planner Expo (EPEX) is the flagship event organized by Experiential Planner (EP), aimed at bringing together key stakeholders in the MICE (Meetings, Incentives, Conferences, and Exhibitions) and Weddings industry. As the most impactful MICE & Weddings show in the region, EPEX serves as a dynamic platform for industry professionals to connect, collaborate, and explore new opportunities.
EPEX 2025 promises to be an unparalleled event, featuring over 100 local and global exhibitors meeting more than 500 MICE, event and wedding planners over specially curated B2B and networking sessions. With a focus on innovation, excellence, and international collaboration, EPEX 2025 aims to showcase cutting-edge trends, forge strategic partnerships, and drive business growth for all participants.
Attendees of EPEX 2025 can expect a diverse range of exhibitors, including destination tourism boards, convention bureaus, hospitality brands, DMCs, and suppliers, offering insights, solutions, and opportunities to enhance their outbound event planning endeavours. Through a series of curated sessions, workshops, and networking events, EPEX 2025 provides a unique platform for industry professionals to gain valuable insights, expand their networks, and elevate their expertise.
More about POW WOW Marketing (PWM)
POW WOW Marketing (PWM) is a leading marketing agency specializing in the MICE (Meetings, Incentives, Conferences, and Exhibitions) and Weddings industry. With a wealth of experience and expertise, PWM offers a wide range of services tailored to the needs of tourism boards, destination management companies (DMCs), venues, and hospitality brands.
PWM provides comprehensive solutions to help clients in the MICE and Travel industry achieve their trade marketing objectives and drive business growth. With a focus on creativity, innovation, and results, PWM collaborates closely with clients to develop customized strategies and campaigns that resonate with their target audience and deliver tangible results.
Inquiries
Morea Mahmuti
Project Manager
POW WOW Marketing
morea@powwow.ae
