FOR IMMEDIATE RELEASE
Experiential Planners is proud to welcome IHG Hotels & Resorts as a Gold Partner for EPEX 2025, marking the group’s debut participation at the region’s premier trade show for the MICE and destination weddings industry. As one of the most recognised names in global hospitality, IHG’s participation comes at a time when the brand is accelerating its expansion across key global markets—making their presence at EPEX both timely and strategically significant for the show’s curated network of international hosted buyers.
IHG is actively growing its global footprint, having signed 714 hotels and opened 371 properties in 2024 alone. The group’s acquisition of the Ruby Hotels brand., its commitment to doubling its portfolio in India over the next three years, and strategic developments across the Middle East—including new Hotel Indigo properties in Saudi Arabia’s NEOM and partnerships with Dubai’s Department of Economy and Tourism—highlight IHG’s dedication to delivering diverse, experience-led hospitality offerings around the world.
Tourism and hospitality industry in the region is undergoing a remarkable upswing, with multiple markets leading the way. At this time of robust growth, we are pleased to partner with EPEX 2025 and look forward to connecting with delegates and hosted buyers from key and emerging markets across the Middle East, UK, CIS and India. Together, we can explore the future of the MICE and Weddings industry while driving the transformation of the hospitality ecosystem in this sector.
Tarek Labib
Head of Commercial, IMEA, IHG Hotels & Resorts
As a Gold Partner, IHG will be showcasing its key MICE and destination wedding hotels from across its portfolio. Their participation at EPEX 2025 is designed to connect with high-potential hosted buyers, all of whom are seeking distinctive venues and trusted global partners for outbound events, incentives, and celebrations.
We are thrilled to welcome IHG Hotels & Resorts to EPEX 2025 as a Gold Partner. At EPEX, we work closely with leading hospitality brands to understand their goals and create opportunities that align with their expansion plans. IHG’s participation is a great example of this strategic collaboration—leveraging our platform to meaningfully engage with serious buyers from priority markets. Their strong portfolio, which spans luxury, lifestyle, premium and mainstream, makes them a natural fit for the evolving needs of the planners who attend EPEX.
Vishal Nagdev
Founder of POW WOW Marketing and Business Head for EPEX
EPEX 2025 will take place on 4–5 September at the Grand Hyatt Dubai, bringing together more than 300 hosted buyers and global suppliers for two days of focused meetings, immersive showcases, and powerful industry conversations.
Notes to the Editor
More About IHG Hotels & Resorts
IHG Hotels & Resorts is a global hospitality company with a broad portfolio of 19 leading hotel brands, including InterContinental, Kimpton, Holiday Inn, Crowne Plaza, and Six Senses. With over 6,300 hotels across more than 100 countries, IHG is committed to delivering True Hospitality for Good through exceptional service, innovative experiences, and sustainable practices.
About Experiential Planner (EP)
Experiential Planner (EP) is a premier platform dedicated to the Meetings, Incentives, Conferences, and Exhibitions (MICE) and Destination Weddings industry. With a focus on providing valuable insights, resources, and networking opportunities, EP serves as a trusted platform for industry professionals seeking to stay informed and connected.
EP offers a wealth of curated content, including industry news, trends, case studies, and expert insights, to help planners stay connected with destinations.
Driven by a commitment to excellence and innovation, EP aims to empower industry professionals with the knowledge, tools, and connections they need to create unforgettable experiences in international destinations for their clients. Whether planning a corporate event, conference, incentive trip, or wedding, EP is the go-to platform for industry professionals seeking the right connection, information, and expertise.
For more information about Experiential Planner, visit www.experientialplanner.com.
More about Experiential Planner Expo (EPEX) 2025
Experiential Planner Expo (EPEX) is the flagship event organized by Experiential Planner (EP), aimed at bringing together key stakeholders in the MICE (Meetings, Incentives, Conferences, and Exhibitions) and Weddings industry. As the most impactful MICE & Weddings show in the region, EPEX serves as a dynamic platform for industry professionals to connect, collaborate, and explore new opportunities.
EPEX 2025 promises to be an unparalleled event, featuring over 100 local and global exhibitors meeting more than 500 MICE, event and wedding planners over specially curated B2B and networking sessions. With a focus on innovation, excellence, and international collaboration, EPEX 2025 aims to showcase cutting-edge trends, forge strategic partnerships, and drive business growth for all participants.
Attendees of EPEX 2025 can expect a diverse range of exhibitors, including destination tourism boards, convention bureaus, hospitality brands, DMCs, and suppliers, offering insights, solutions, and opportunities to enhance their outbound event planning endeavours. Through a series of curated sessions, workshops, and networking events, EPEX 2025 provides a unique platform for industry professionals to gain valuable insights, expand their networks, and elevate their expertise.
More about POW WOW Marketing (PWM)
POW WOW Marketing (PWM) is a leading marketing agency specializing in the MICE (Meetings, Incentives, Conferences, and Exhibitions) and Weddings industry. With a wealth of experience and expertise, PWM offers a wide range of services tailored to the needs of tourism boards, destination management companies (DMCs), venues, and hospitality brands.
PWM provides comprehensive solutions to help clients in the MICE and Travel industry achieve their trade marketing objectives and drive business growth. With a focus on creativity, innovation, and results, PWM collaborates closely with clients to develop customized strategies and campaigns that resonate with their target audience and deliver tangible results.
Inquiries
Morea Mahmuti
Project Manager
POW WOW Marketing
morea@powwow.ae
