FOR IMMEDIATE RELEASE
Dubai, UAE – August 2025 – As the events industry enters a new chapter defined by personalization, creativity, and immersive engagement, EPEX 2025 emerges as a mirror to these transformative trends. Now in its 10th edition, EPEX continues to evolve as a showcase of how the business of experience is reshaping the global events landscape.
From elevated F&B concepts to non-traditional venues and experiential design, planners and suppliers alike are reimagining how events are created and consumed. EPEX 2025 will spotlight this shift in both its exhibitor showcase and its Leadership Forum programming.
Planners are moving beyond traditional ballrooms and exhibition halls, seeking spaces that tell a story and spark emotional connection. At EPEX, experiential venues will take center stage as exhibitors. These unique environments cater to a growing demand for Instagram-worthy moments, brand storytelling, and deeper audience engagement.
Today’s event audiences want to be moved — not just informed. EPEX 2025 is curated to reflect this reality across every touchpoint, from what you learn to who you meet and how you experience it.
Vishal Nagdev
Head of Business, Pow Wow Marketing
As for catering at events, a spotlight is being shined on this industry as a pillar of event design. The Leadership Forum at EPEX 2025 will unveil how culinary innovation has become essential to an event’s success. From celebrity chef collaborations to gourmet pop-ups and gastronomic theatre, curated catering is now a defining element of memorable experiences.
Even traditional trade formats are evolving. Exhibitors at EPEX 2025 are rethinking how they engage, moving away from static booths to interactive setups that invite conversation, discovery, and emotion. Destination showcases, mini-experiences, and immersive tech will allow buyers to feel the essence of a place — not just read about it.
Celebrating its 10th edition in 2025, EPEX is the Middle East’s premier platform for connecting global destination professionals, MICE planners, and experiential travel experts. Taking place on September 4–5 at the Grand Hyatt Exhibition Centre in Dubai, EPEX 2025 will bring together over 500 global buyers for two days of targeted meetings, immersive showcases, and trend-led programming across the MICE, wedding, and luxury event sectors.
To learn more or register to attend, visit: experientialplanner.com
Notes to the Editor
About Experiential Planner (EP)
Experiential Planner (EP) is a premier platform dedicated to the Meetings, Incentives, Conferences, and Exhibitions (MICE) and Destination Weddings industry. With a focus on providing valuable insights, resources, and networking opportunities, EP serves as a trusted platform for industry professionals seeking to stay informed and connected.
EP offers a wealth of curated content, including industry news, trends, case studies, and expert insights, to help planners stay connected with destinations.
Driven by a commitment to excellence and innovation, EP aims to empower industry professionals with the knowledge, tools, and connections they need to create unforgettable experiences in international destinations for their clients. Whether planning a corporate event, conference, incentive trip, or wedding, EP is the go-to platform for industry professionals seeking the right connection, information, and expertise.
For more information about Experiential Planner, visit www.experientialplanner.com.
More about Experiential Planner Expo (EPEX) 2025
Experiential Planner Expo (EPEX) is the flagship event organized by Experiential Planner (EP), aimed at bringing together key stakeholders in the MICE (Meetings, Incentives, Conferences, and Exhibitions) and Weddings industry. As the most impactful MICE & Weddings show in the region, EPEX serves as a dynamic platform for industry professionals to connect, collaborate, and explore new opportunities.
EPEX 2025 promises to be an unparalleled event, featuring over 100 local and global exhibitors meeting more than 500 MICE, event and wedding planners over specially curated B2B and networking sessions. With a focus on innovation, excellence, and international collaboration, EPEX 2025 aims to showcase cutting-edge trends, forge strategic partnerships, and drive business growth for all participants.
Attendees of EPEX 2025 can expect a diverse range of exhibitors, including destination tourism boards, convention bureaus, hospitality brands, DMCs, and suppliers, offering insights, solutions, and opportunities to enhance their outbound event planning endeavours. Through a series of curated sessions, workshops, and networking events, EPEX 2025 provides a unique platform for industry professionals to gain valuable insights, expand their networks, and elevate their expertise.
More about POW WOW Marketing (PWM)
POW WOW Marketing (PWM) is a leading marketing agency specializing in the MICE (Meetings, Incentives, Conferences, and Exhibitions) and Weddings industry. With a wealth of experience and expertise, PWM offers a wide range of services tailored to the needs of tourism boards, destination management companies (DMCs), venues, and hospitality brands.
PWM provides comprehensive solutions to help clients in the MICE and Travel industry achieve their trade marketing objectives and drive business growth. With a focus on creativity, innovation, and results, PWM collaborates closely with clients to develop customized strategies and campaigns that resonate with their target audience and deliver tangible results.
Inquiries
Morea Mahmuti
Project Manager
POW WOW Marketing
morea@powwow.ae
