FOR IMMEDIATE RELEASE
Dubai, UAE – July 2025 – The Experiential Planner Expo (EPEX) proudly celebrates a decade of shaping the future of global events, destination weddings, MICE, and experiential travel. As it enters its 10th milestone edition, EPEX 2025 reaffirms its position as the premier B2B platform connecting the world’s top event suppliers with high-value buyers across India, the Middle East, the UK, and Russia/CIS.
Over the past ten years, EPEX has become synonymous with curated business meetings, strategic networking, and immersive brand showcases. The 2025 edition will see a renewed emphasis on the UK market, bringing new wedding and event planners to the show, alongside a continued focus on MICE, luxury celebrations, association congresses, and immersive group experiences
A Showcase of Global Excellence
EPEX 2025 will feature a compelling mix of international exhibitors, including:
- Leading hotel groups from UAE, Bahrain, Saudi Arabia, Egypt, Oman, Turkey
- Convention bureaus and tourism boards from Dubai, Abu Dhabi, Bahrain, Oman, Switzerland, and Turkey (think we need actual names here, like Dubai Business Events, DCT Abu Dhabi)
- Top-tier Destination Management Companies (DMCs) and event suppliers
- A newly introduced Gourmet & Experiential Venues Pavilion, headlined by hospitality pioneers like Addmind, Sunset Hospitality, and Rikas Group
This diverse showcase cements EPEX’s role as the definitive hub for forging partnerships and unlocking business across the most aspirational global destinations.
Spotlight on Sustainability
EPEX 2025 deepens its commitment to conscious activation—prioritizing eco-friendly booth design, production reuse, zero paper initiatives, and badge recycling stations—demonstrating how the events industry can scale without compromising sustainability.
A Taste of Innovation: The Culinary Edge
Food & Beverage (F&B) continues to take center stage at EPEX 2025. The show highlights the role of gourmet catering and immersive dining in shaping unforgettable events—featuring leading regional F&B brands that showcase innovation, culture, and hospitality excellence.
A Decade of Impact—and a Future of Possibilities
EPEX has always stood for value, vision, and vibrancy. As we mark ten transformative years, we’re focused on expanding into new markets, deepening our global impact, and elevating conversations around sustainability, creativity, and culinary excellence.
Vishal Nagdev
Business Head, Pow Wow Marketing
With strategic meetings, tailored knowledge sessions, and an elite hosted buyer programme, EPEX 2025 promises to be its most ambitious edition yet—a decade of success, and a future ready to be shaped.
EPEX 2025 takes place on September 4–5 at the Grand Hyatt, Dubai.
To learn more or register, visit experientialplanner.com
Notes to the Editor
About Experiential Planner (EP)
Experiential Planner (EP) is a premier platform dedicated to the Meetings, Incentives, Conferences, and Exhibitions (MICE) and Destination Weddings industry. With a focus on providing valuable insights, resources, and networking opportunities, EP serves as a trusted platform for industry professionals seeking to stay informed and connected.
EP offers a wealth of curated content, including industry news, trends, case studies, and expert insights, to help planners stay connected with destinations.
Driven by a commitment to excellence and innovation, EP aims to empower industry professionals with the knowledge, tools, and connections they need to create unforgettable experiences in international destinations for their clients. Whether planning a corporate event, conference, incentive trip, or wedding, EP is the go-to platform for industry professionals seeking the right connection, information, and expertise.
For more information about Experiential Planner, visit www.experientialplanner.com.
More about Experiential Planner Expo (EPEX) 2025
Experiential Planner Expo (EPEX) is the flagship event organized by Experiential Planner (EP), aimed at bringing together key stakeholders in the MICE (Meetings, Incentives, Conferences, and Exhibitions) and Weddings industry. As the most impactful MICE & Weddings show in the region, EPEX serves as a dynamic platform for industry professionals to connect, collaborate, and explore new opportunities.
EPEX 2025 promises to be an unparalleled event, featuring over 100 local and global exhibitors meeting more than 500 MICE, event and wedding planners over specially curated B2B and networking sessions. With a focus on innovation, excellence, and international collaboration, EPEX 2025 aims to showcase cutting-edge trends, forge strategic partnerships, and drive business growth for all participants.
Attendees of EPEX 2025 can expect a diverse range of exhibitors, including destination tourism boards, convention bureaus, hospitality brands, DMCs, and suppliers, offering insights, solutions, and opportunities to enhance their outbound event planning endeavours. Through a series of curated sessions, workshops, and networking events, EPEX 2025 provides a unique platform for industry professionals to gain valuable insights, expand their networks, and elevate their expertise.
More about POW WOW Marketing (PWM)
POW WOW Marketing (PWM) is a leading marketing agency specializing in the MICE (Meetings, Incentives, Conferences, and Exhibitions) and Weddings industry. With a wealth of experience and expertise, PWM offers a wide range of services tailored to the needs of tourism boards, destination management companies (DMCs), venues, and hospitality brands.
PWM provides comprehensive solutions to help clients in the MICE and Travel industry achieve their trade marketing objectives and drive business growth. With a focus on creativity, innovation, and results, PWM collaborates closely with clients to develop customized strategies and campaigns that resonate with their target audience and deliver tangible results.
Inquiries
Morea Mahmuti
Project Manager
POW WOW Marketing
morea@powwow.ae
