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The Experiential Planner Expo - EPEX returns for the 10th edition, with the support of Dubai Business Events

The Experiential Planner Expo (EPEX), the definitive MICE and destination wedding platform for the region, returns for its milestone 10th edition on September 4–5, 2025, at the Grand Hyatt, Dubai. The event will once again gather the global events ecosystem—bringing together international and regional event planners, tourism boards, convention bureaus, hotels, venues, DMCs and suppliers for two days of immersive B2B meetings, thought leadership, and high-impact networking.

Returning to the Grand Hyatt Dubai for the third consecutive year, EPEX 2025 anticipates over 500 buyers, including 300 hosted buyers from across key source markets such as India, Saudi Arabia, Egypt, Russia/CIS, Kuwait, Qatar, Bahrain, Oman, Lebanon, and new focus markets including the UK and Belgium. Hosted buyers will represent the MICE, Travel and Destination Weddings & Celebrations segments. For the first time, EPEX will also feature a dedicated programme for top association representatives and Professional Congress Organisers (PCOs) from strategic congress markets.

Organized in strategic collaboration with Dubai Business Events (DBE) – the city’s official convention bureau and part of the Department of Economy and Tourism – EPEX continues to elevate Dubai’s global positioning as a premier business and celebratory events destination. DBE will lead the Dubai Pavilion, alongside key EPEX partners and stakeholders, showcasing the city’s vast capabilities in hosting world-class events.

Additionally, EPEX 2025 will spotlight two of its signature features:

Suppliers’ Aisle – A dedicated space curated for event infrastructure, production, and experience design suppliers, offering planners access to the latest innovations and creative solutions in the experiential space.
Gourmet Experience – A celebration of culinary excellence, this showcase will feature tastings and concepts by leading catering companies and restaurants, reflecting Dubai’s status as a gastronomic powerhouse for events, conferences, and weddings.

With Dubai’s unmatched hospitality, iconic venues, global connectivity, and dynamic events industry, EPEX 2025 promises to be a pivotal moment for planners and suppliers looking to explore and expand within the Middle East and beyond.

Dubai is committed to providing not only a world-class destination for business events, but also a leading platform for planners and meetings professionals to drive the wider industry forward. As our offerings in Dubai continue to evolve, encompassing new hotels, venues and attractions, hosting EPEX for the third year in a row provides us with an opportunity to showcase Dubai to buyers from key target markets, and for stakeholders within our own business events ecosystem to engage with them in a meaningful way. We look forward to welcoming EPEX delegates to Dubai and inviting them to be part of our tourism and economic growth story.