Marriott International and The Fern Hotels & Resorts have announced that 75 hotels have now been signed under The Fern Hotels & Resorts, Series by Marriott in India, with 50 properties already operational across the country.
Launched in November 2025 through Marriott International’s collaboration with Concept Hospitality Private Limited (CHPL), the brand has added more than 3,556 rooms to Marriott’s India portfolio in under six months. The expansion spans 43 cities across Tier 1, Tier 2 and Tier 3 markets, positioning India as the key growth market for Series by Marriott globally.
“When we launched Series by Marriott in India last November, we spoke of a brand designed to scale with both speed and purpose. Reaching 75 signings, with 50 open and operating hotels across the country, in under six months is a validation of that vision. India is not simply a launchpad for this brand; it is proof of concept.”
Kiran Andicot
Senior Vice President – South Asia
Marriott International
He added that Marriott remains focused on delivering consistent guest experiences while offering owners a conversion-friendly operating model backed by the Marriott Bonvoy ecosystem and the company’s global distribution network.
Suhail Kannampilly, Managing Director, Concept Hospitality, said the collaboration between The Fern’s regional hospitality expertise and Marriott’s global systems has resonated strongly with owners and travellers alike.
“Reaching 75 signed hotels is a milestone we are genuinely proud of, but the more meaningful story is the hotels that are already open — already welcoming guests, earning loyalty, and delivering on the promise we made when this association began. Between our commitment to sustainable hospitality, the industry’s growing appetite for quality development, and Marriott’s unmatched systems and loyalty reach, we are tracking well ahead of our plans.”
Suhail Kannampilly
Managing Director
Concept Hospitality
Series by Marriott is positioned as a collection brand that combines globally recognised hospitality standards with locally rooted experiences. The brand targets domestic and international travellers seeking reliable accommodation alongside destination-specific character and hospitality.
The portfolio currently includes hotels across business and leisure destinations such as The Fern Mumbai, Goregaon, Series by Marriott, The Fern Jaipur, Series by Marriott, The Fern Habitat Goa, Candolim, Series by Marriott, Rakabi The Fern Igatpuri, Series by Marriott and The Fern Residency Bengaluru, Seshadripuram, Series by Marriott.
All properties under the brand participate in Marriott Bonvoy, allowing members to earn and redeem points across Marriott International’s global hotel portfolio.
