IHG Hotels & Resorts is accelerating its European expansion, adding over 32,800 rooms in the past three years—marking a 27% increase—as it crosses 150,000 open rooms across the region.
The growth comes amid strong regional fundamentals, with European hotel investment reaching €27 billion across more than 1,050 properties in 2025, while international arrivals climbed to approximately 793 million, reinforcing Europe’s position as the world’s most visited region.
In 2025 alone, IHG opened a record 102 hotels and signed 117 new properties, while also acquiring Ruby Hotels to strengthen its urban lifestyle offering. The company’s European portfolio now stands at over 1,230 open and pipeline hotels across more than 40 countries.
“Across Europe, IHG continues to build strong momentum as we purposefully scale our portfolio, surpassing 150,000 open rooms in the region—a significant milestone for our business.”
Karin Sheppard
SVP & Managing Director, Europe
IHG Hotels & Resorts
Germany Emerges as Key Growth Engine
Germany is central to IHG’s strategy, accounting for over 20% of its open rooms (32,700) and nearly 20% of its pipeline (8,340 rooms). The market’s strength is driving both domestic demand and outbound travel flows across Europe.
Portfolio Growth Across Segments
Expansion spans all four segments—Luxury & Lifestyle, Premium, Essentials, and Suites—with notable developments including Six Senses London, InterContinental Prague, and the rollout of new brands such as Noted Collection and Garner. The Holiday Inn brand family continues to anchor the portfolio, representing over 60% of IHG’s open estate in Europe.
Conversions Driving Faster Expansion
Conversions are playing an increasingly dominant role, accounting for 84% of room openings and 61% of signings in 2025, reflecting owner preference for faster, lower-risk market entry through established brand platforms.
For planners and operators, IHG’s scale-up signals continued brand consolidation across Europe’s key destinations, with strengthened inventory across primary markets including the UK & Ireland, Germany, France, and Spain—supporting both corporate travel demand and large-scale event ecosystems.
