On 22 January, Dubai Business Events (DBE), the official convention bureau of the emirate, hosted DBE BAM! – Business Alignment Meeting, at Expo City Dubai with Terra as the host venue. The Experiential Planner served as the organising partner for the inaugural edition of this new bi-annual strategic forum focused on aligning stakeholders across Dubai’s business events ecosystem.
Designed as a focused, closed-door platform, it brought together senior leaders from hospitality, venues, attractions, event agencies, and destination partners to engage in meaningful dialogue on market opportunities, demand trends, and Dubai’s long-term business events strategy.
The agenda offered insights into 2026 market opportunities, Business on the Books, the Corporate Events Incubator Programme, Ramadan positioning, and DBE’s meetings and incentives activation and support framework. Participants also heard strategic case studies and industry perspectives from leading organisations, including Dubai World Trade Centre, IHG Hotels & Resorts, MCI Middle East, and other prominent experiential and event stakeholders.
The session concluded with a DBE Networking Majlis, offering curated discussions and one-to-one interactions with the DBE team, followed by a networking lunch at Terra Terrace.
As a recurring bi-annual initiative, DBE BAM! will continue to serve as a key platform for industry alignment. The next edition is scheduled to be hosted as part of The Experiential Planner Expo in the first week of September 2026, further strengthening collaboration between global buyers, destinations, and industry leaders.
