AlUla Development Company (UDC), a subsidiary of the Public Investment Fund, has commenced construction on NUMAJ, Autograph Collection, marking a key step forward in AlUla’s transition from masterplanning to on-ground delivery.
The milestone, announced on April 27, 2026, was marked by a site visit attended by senior leadership, including John Pagano, Managing Director of UDC, and Abeer AlAkel, CEO of the Royal Commission for AlUla. The development signals UDC’s move into the execution phase of its broader pipeline, as AlUla continues to position itself as a global tourism and lifestyle destination.
“NUMAJ marks a clear step forward in our delivery agenda. As we move into construction, our focus is on executing high-quality, investment-ready developments that strengthen AlUla’s positioning, while shaping distinctive hospitality experiences that enhance its long-term appeal.”
John Pagano
Managing Director
UDC
The 250-key property, set to open in 2027, will be operated by Marriott International under its Autograph Collection brand. Designed by GioForma, the project draws on AlUla’s natural and cultural landscape, with a concept inspired by celestial navigation and the region’s historical identity.
Positioned as a hybrid leisure and lifestyle offering, NUMAJ will feature five dining venues, wellness facilities, and integrated business and leisure spaces, aligning with growing demand for experience-led hospitality.
Sustainability remains central to the development, with the project targeting LEED Gold certification through initiatives including greywater reuse, energy-efficient lighting, and design elements aligned with AlUla’s Dark Sky policy.
NUMAJ forms part of UDC’s expanding portfolio supporting Saudi Arabia’s Vision 2030, as the destination accelerates investment into tourism infrastructure and curated, high-value hospitality assets.
