Travco Holidays Egypt recently organised a five-night incentive-style group trip to Morocco for Wadi Elnile Cement Company, bringing together 30 delegates for a programme combining business networking, football hospitality and cultural exploration.
The itinerary was centred in Casablanca, while also incorporating curated visits to Marrakech, Rabat, and Agadir, allowing participants to experience several of Morocco’s most prominent destinations within a single programme.
A key highlight of the trip was attendance at the CAF 2025 football match between Egypt and Zimbabwe at Agadir Stadium, which served as the focal experience for the group. Alongside the match, delegates explored major sightseeing attractions in Marrakech, visited Casablanca’s iconic landmarks, toured Rabat’s historic highlights, and enjoyed curated shopping experiences in Casablanca.
Local supplier Rida International supported the programme’s on-ground logistics across Morocco.
According to Eslam Sayed Abdelmagid Mohamed, Aswan Branch Manager at Travco Holidays Egypt, the project required careful coordination due to several operational constraints.
Eslam Sayed Abdelmagid Mohamed
Aswan Branch Manager
Travco Holidays Egypt
“The most challenging aspect was securing first-class match tickets, which we successfully managed despite extremely high demand. Additionally, arranging domestic flights between Agadir and Casablanca was very difficult due to limited availability and tight travel dates. We also faced challenges securing reservations at renowned restaurants in Casablanca, as well as limited availability for international round-trip flights and hotel accommodations across Morocco during this peak travel period.”
Despite the logistical complexities, the programme was delivered successfully, demonstrating Morocco’s growing appeal as a multi-city destination capable of combining sporting events with cultural travel experiences for corporate groups.
