Aman Ahmad
Founder & Chief Creative Officer
The Hanging House
The Hanging House, an independent experiential agency, delivered the global launch of the all-new Nissan NISMO, titled The Red Ring Society, for Nissan Middle East FZE in Dubai. Hosted at Studio City, Sound Stage 2, the event welcomed over 500 guests.
At the heart of the experience was the Red Ring, a bold, suspended installation that served as both the visual and emotional centrepiece of the event. “The Red Ring was the visual and emotional core of the experience, it represented the spirit of NISMO and the story we wanted guests to feel the moment they entered the space,” said Anam Ahmad, Founder and Chief Creative Officer at The Hanging House.
With no existing rigging points at the venue, The Hanging House custom-engineered a complete rigging solution in collaboration with SLS Productions (AV partner) and SPAN (fabrication partner), turning a technical challenge into a defining feature of the experience.
Designed to command attention and deliver the show’s crescendo, the Red Ring served as the dramatic reveal that defined the launch. “It wasn’t enough for it to simply hang, it had to create intrigue and become the moment everyone remembered,” Ahmad said.
The result was a seamless blend of engineering, creativity, and storytelling that left a lasting impression on guests and reinforced the bold performance legacy of Nissan NISMO.
