CRI Events successfully executed the international launch of CRC Group’s ultra-luxury experiential residential development, The PERIDONA, in Dubai, delivering a high-end, multi-venue experience for an exclusive group of 200 stakeholders and channel partners.
The client, a Noida-based real estate developer, chose Dubai as the destination to reflect the global aspirations and luxury positioning of the project. Despite a compressed execution timeline of just 10 days from sign-off to delivery, the event was seamlessly conceptualised and delivered across some of Dubai’s most premium venues.
The main launch event was hosted at One&Only, setting the tone for refined luxury and exclusivity. This was followed by a high-energy networking party at the iconic Aura Sky Pool, offering panoramic views of the Dubai skyline. To balance business with immersive experiences, curated excursions were organised at JA Shooting Range and Topgolf Dubai, giving dealers and partners a chance to engage in relaxed, experiential networking.
Liberty Tourism DMC managed destination services end-to-end, while WAM Global supported event infrastructure. Technical production, including sound and lighting, was handled by Nexus Sound and Light, ensuring smooth execution across varied venues and formats.
Rajesh Varma
Founder
CRI Events
Speaking about the event, Rajesh Varma, founder and spokesperson for the project, said that the choice of diverse venues played a key role in enhancing dealer engagement and overall experience, with each location offering a distinct yet complementary vibe aligned with the project’s luxury narrative.
The successful delivery of the event not only reinforced CRC’s brand positioning in the ultra-luxury real estate segment but also highlighted CRI Events’ capability to execute complex, multi-venue international events under tight timelines.
