EPEX: Global MICE & Destination Weddings Trade Show for Middle East & India

EPEX 2026 returns to Dubai on 4–5 September for an 11th edition, uniting 150+global exhibitors and 500+ pre-qualified MICE planners for two days of business, innovation, and insights in the MICE and destination events industry

Why Exhibit with Us?

Pre-scheduled B2B Meetings
48 pre-scheduled meeting slots on Leads by Experiential Planner (buyer-seller matchmaking platform) aligned with each exhibitor’s specific objectives.
Thought Leadership
Insightful sessions led by influential voices in the global MICE sector, delivering trends, strategies, and innovations that matter. Complemented by Networking That Works - a mix of structured and informal networking moments designed for genuine business conversion, not just casual conversation.
Technology & Year-round Engagement
The Leads by Experiential Planner keeps the community connected with all year engagements amongst 2,000+ profiled buyers who collectively influence over USD 3 billion in annual spend.

2 delegate passes.
2 meeting dairies. 48 pre-scheduled meeting slots each.
2 enhanced meeting pods. 4 Seater.
Access to 500+ pre-qualified buyers.
Access to Leads by Experiential Planner–match making tool.
Badge scanner & contact exchange tool.
Invitations to official networking events, including EPEX Gala.
Preferential accommodation rates at the host hotel.

4 delegate passes.
2 meeting dairies. 48 pre-scheduled meeting slots each.
2 enhanced meeting pods. 6 Seater.
Access to 500+ pre-qualified buyers.
Access to Leads by Experiential Planner–match making tool.
Badge scanner & contact exchange tool.
Invitations to official networking events, including EPEX Gala.
Preferential accommodation rates at the host hotel.

6 delegate passes.
6 meeting dairies. 48 pre-scheduled meeting slots each.
2 enhanced meeting pods. 8 Seater, double of standard tier.
Access to 500+ pre-qualified buyers.
Access to Leads by Experiential Planner–match making tool.
Badge scanner & contact exchange tool.
Invitations to official networking events, including EPEX Gala.
Preferential accommodation rates at the host hotel.

Hosted Buyer Program

MICE and Destination Wedding planners are carefully pre-qualified through a rigorous selection process to attend EPEX. The program is strategically aligned with leading industry stakeholders, including prominent DMCs and global hospitality chains, who play an integral role in recommending and evaluating potential buyers. This ensures that only buyers with proven business potential and meaningful opportunities are invited to participate in the show.

Explore key statistics of the esteemed buyers who attended EPEX 2025 below.

Buyer Breakdown by Origin

Buyer Breakdown by Category

Our Commitment to Sustainability

At EPEX, we believe that the future of the events industry must prioritize sustainability. As part of our 2026 initiative, we’re taking active steps to reduce our environmental impact and encourage sustainable practices across the industry.

Green Venue Partner

Hosted at the Grand Hyatt Exhibition Center, Dubai, which is committed to sustainability through initiatives such as:

A paperless approach to events.
Reduction of single-use plastics throughout the venue.
Implementation of water and energy conservation programs.

Sustainable Event Practices

Eliminating unnecessary printed materials and replacing them with digital solutions.
Exhibitor stands at EPEX are designed in collaboration with BTS, our long-term partner, ensuring a conscious approach to event design. By optimizing and reusing key elements each year, we minimize waste while incorporating eco-friendly booth designs and responsible event practices.
Badge and paper recycling stations placed throughout the venue.

Sustainable Food Choices

Collaborating with the Grand Hyatt Dubai and the catering partners for EPEX 2025 to offer sustainable and locally-sourced catering options.

Education and Awareness

Hosting sessions on sustainability in events, sharing tips, and discussing best practices with industry leaders.

Atout France was thrilled to participate in the second edition of EPEX held in Dubai. Our experience as exhibitors reaffirmed the quality of this event and the valuable connections we made with industry professionals. We were particularly excited to reconnect with the fantastic team from POWWOW, whose dedication and support have been invaluable. The atmosphere was vibrant, and the opportunity to showcase our latest news was truly enriching.

As a destination wedding planner, attending the recent wedding fair at EPEX in Dubai was an incredible experience. The event was providing a vibrant atmosphere and we created meaningful connections with great venues and a diverse range of vendors. We were inspired by exploring UAE that definitely opened up exciting possibilities for our couple’s weddings and foresee potential opportunities for collaboration. The fair not only expanded my network but also enriched my understanding of the latest venues and services available in the wedding industry across UAE. I highly recommend this fair to any wedding planner looking to elevate their business and connect with top-notch professionals in the field. A truly game-changer for my work!

EPEX is one such platform that is not about hotels from the Middle East but across the globe. There is always a perfect mix of wedding planners, hoteliers, and vendors whom we get to network with. We always ensure that we don't miss the opportunity to be at EPEX no matter what.

Thank you for the invitation to the conference. It was an incredibly valuable experience from a business perspective. I had the opportunity to connect with many event partners across the UAE and neighboring regions, and we exchanged ideas and suggestions on various events. The overall setup and management were excellent and well organized. I particularly appreciated the website for booking meetings online, which was instrumental in helping me schedule my day efficiently. Thanks to the scheduler, I was able to maximize my meetings and make the most of the event. Wishing the team continued success in all future events!

EPEX 2024 was a much-needed event to connect with Middle East Suppliers and reinforce our supply chain in MICE and Wedding Planning Product offerings. The event opened us to new products and relationships which will help us sell better to our clients. It was a well-organised and crisp show.

Amazing experience. We’re meeting a lot of hotel potential partners who we can collaborate with and bring a lot of weddings to.

Very high quality selection of participants. We managed to get a lot of new contacts and communicate with colleagues. For those who want to keep up to date with the new products of the MICE & Weddings Market, I highly recommend visiting.

The exposure we gained was invaluable, and I believe it has opened up numerous opportunities for collaboration and growth. It was wonderful to connect with like-minded professionals and share insights that will enhance our collective efforts in this vibrant field.

I love to be here in Dubai at EPEX where the event planners, hotels and venues are coming together. It was such a great pleasure to attend the event from Turkiye for all of us.

Incredible hospitality and warm welcome at the EPEX event in Dubai (and the post-FAM in Abu Dhabi). The opportunity to connect with industry leaders and experience such venues made this event truly memorable.

Thank you for a brilliant show EPEX. Such excellent quality sellers. Thank you for hosting us so graciously.

FAQs

General Information

What is EPEX?

EPEX is a premier two-day expo focusing on the Meetings, Incentives, Conferences, and Exhibitions (MICE) industry, as well as the destination wedding sector. The 11th edition will be held on September in Dubai, UAE.

Who should attend EPEX?

EPEX is designed for venues, suppliers, convention bureaus, Destination Management Companies (DMCs) event planners, wedding planners, and industry experts interested in exploring the latest trends, forging partnerships, and gaining industry insights.

Registration and Attendance

How can I register for EPEX 2026?

Registrations for EPEX 2026 are now open. Please fill in your details for the registration through the link here: Register

Is there a fee to attend EPEX?

Attendance fees vary based on your participation for different types of exhibitor tier. Please refer to the EPEX 2026 proposal to know about the fees.

With regards to the hosted buyer and visitor fees, please fill out the registration form and the EPEX team will reach out to you.

Exhibitor Information

Why should I exhibit at EPEX 2026?

Exhibiting at EPEX 2026 offers the opportunity to:

Engage with qualified buyers possessing substantial budgets
Participate in two days dedicated to meetings, leadership development, and networking
Leverage impactful sponsorship opportunities to enhance your visibility

How can I become an exhibitor?

To become an exhibitor, please contact our sales team at kashneet@powwow.ae for detailed information on packages and availability.

What type of buyers attend EPEX?

At EPEX, you’ll engage with a wide spectrum of top decision making buyers from the Meetings, Incentives, Conferences, and Exhibitions (MICE) and the wedding industry.

How do we get meetings with buyers?

The EPEX team will schedule the meeting with the relevant buyers as per the preference of the exhibitors as well as the buyers will schedule direct meetings with exhibitors through the EPEX meetings app.

Hosted Buyer Program

What is the Hosted Buyer Program?

The Hosted Buyer Program is designed for qualified MICE and destination wedding planners. Participants are pre-qualified through a rigorous selection process and invited to attend EPEX with exclusive benefits.

How do I apply for the Hosted Buyer Program?

You can apply through the registration link on our website by providing relevant information about your company and events. Once approved, our team will guide you through the next steps. For more assistance please contact our hosted buyer team at akshay@powwow.ae

What are the benefits of being a hosted buyer?

Hosted buyers receive benefits such as:

Pre-scheduled appointments with exhibitors
Complimentary accommodations
Access to exclusive networking events
Reimbursement for economy flight tickets up to a capped amount based on region

Additional Information

Where can I find the event schedule?

A detailed event schedule will be available on our website closer to the event date. Please stay tuned for updates.

What is the dress code at EPEX?

The most desired dress code for both days of EPEX is business formal.

Who can I contact for more information?

For general inquiries, please email us at office@experientialplanner.com. For specific questions regarding the Hosted Buyer Program or exhibitor opportunities, please refer to the contact information provided in the respective sections above.

We hope this FAQ section provides clarity on EPEX 2026. For further assistance, feel free to reach out to us