Jordan is enhancing its Meetings, Incentives, Conferences, and Exhibitions (MICE) offering through government-backed investments in venues, hotels, and air connectivity. Major improvements at Queen Alia International Airport and key conference facilities reflect ongoing efforts to boost accessibility and visitor experience.
Amman continues to anchor the country’s MICE activity, supported by modern meeting infrastructure, strong hospitality options, and a well-connected business environment.
Growth in priority sectors such as healthcare, technology, and research further strengthens Jordan’s appeal. Facilities like the King Hussein Cancer Centre and SESAME, the Middle East’s first international scientific research hub, are positioning the country for knowledge-driven events.
The Jordan Tourism Board (JTB) is also expanding its presence in markets like India, building partnerships with corporates and wedding planners to promote Jordan as a destination that combines business opportunities with cultural and leisure experiences.
The ICCA Middle East Chapter Conference will take place in Jordan in the first week of June next year.
