Discover in-depth guides, highlights, and insights into Middle East travel and MICE destinations, showcasing what makes the place unique for planners and travellers.
Ras Al Khaimah Tourism Development Authority and Fujairah Adventures have partnered to launch the UAE’s first cross-emirate adventure experience, boosting the country’s appeal for experiential and incentive MICE travel.
Jordan is reinforcing its MICE potential through infrastructure upgrades, sector-led growth, and targeted tourism initiatives. With Amman at the core of its business ecosystem, the country is focusing on accessibility, innovation, and partnerships to attract international events.
Mubarak Al Shamsi, Director of ADCEB, reflects on Abu Dhabi’s strong partnership with ICCA and its impact on positioning the emirate as a leading global meetings hub. Through collaboration, innovation, and shared advocacy, the partnership continues to strengthen the Middle East’s MICE industry and promote sustainable growth.