Destination

Discover in-depth guides, highlights, and insights into Middle East travel and MICE destinations, showcasing what makes the place unique for planners and travellers.

Abu Dhabi and ICCA Partnership Drives MICE Growth and Global Collaboration

Mubarak Al Shamsi, Director of ADCEB, reflects on Abu Dhabi’s strong partnership with ICCA and its impact on positioning the emirate as a leading global meetings hub. Through collaboration, innovation, and shared advocacy, the partnership continues to strengthen the Middle East’s MICE industry and promote sustainable growth.