Accor has strengthened its long-standing partnership with Vietnam-based developer Sun Group through a strategic agreement to develop more than 5,300 hotel, resort and serviced residence keys across Vietnam over the next five years.
The new portfolio will be located in key tourism destinations including Phu Quoc and Danang. The agreement will introduce several Accor brands to Vietnam for the first time, including Sofitel Serviced Residences, Swissôtel Living, TRIBE and Ennismore’s lifestyle brand SO/. The expansion will also grow the presence of existing brands such as MGallery, Grand Mercure and ibis Styles.
The first phase of the development includes Bana Hills Hotel Danang – MGallery Collection (250 keys), Ruby Beach Hotel – MGallery Collection (180 keys), SO/ Phu Quoc Ruby Beach (300 keys), Grand Mercure Phu Quoc Ruby Beach (250 keys), TRIBE Hon Thom Phu Quoc (321 keys), and ibis Styles Hon Thom Phu Quoc (588 keys).
Duncan O’Rourke, Chief Executive Officer, Premium, Midscale & Economy Division for Middle East, Africa & Asia Pacific at Accor, said the agreement reflects the company’s strategic expansion plans in one of Asia’s fastest-growing tourism markets.
Dang Minh Truong, Chairman of Sun Group, added that the partnership will help elevate hospitality standards, enhance the competitiveness of Vietnam’s destinations and contribute to the sustainable growth of the country’s tourism industry.
Vietnam remains one of Accor’s key growth markets, with 45 hotels currently in operation, making it the group’s third-largest market in Asia outside India and Greater China. The new agreement is expected to further strengthen Accor’s presence across the luxury, lifestyle and midscale segments.
