The Purple Chair, the experiential event agency founded by Rasha Badran, organised the launch of Haus of Tenet, a new real estate development by IRTH, in Dubai. The event was designed to reflect the project’s art-driven identity and architectural philosophy.
Held at Concrete at AlSerkal Avenue, the launch welcomed around 600 guests from across the real estate, design and creative communities. The venue was transformed into an immersive environment where architecture, art and experience converged, allowing guests to engage with the concept behind the development.
The programme was curated to mirror the philosophy of Haus of Tenet — blending design, spatial storytelling and contemporary cultural expression. Through layered installations and experiential elements, the event translated the project’s architectural narrative into a live setting, encouraging interaction and engagement among attendees.
Event design and production were led by The Purple Chair, whose team focused on creating an atmosphere that felt both immersive and intentional.
“The most rewarding part was translating an architectural vision into a live, breathing experience. We were curating a feeling where every element was designed to feel intentional.”
Rasha Badran
Founder
The Purple Chair
By merging real estate storytelling with artistic expression, the launch positioned Haus of Tenet not simply as a development, but as a concept rooted in design, culture and experiential living.
