The Society for Incentive Travel Excellence (SITE) Global Conference 2026 will be held from February 12th to 15th at The Ritz-Carlton Abu Dhabi, Grand Canal. It will bring together leaders from around the global incentive community to connect, learn, discover and shape the future of incentive travel.
Taking place under the theme “Wonder, Awe & Curiosity,” the 2026 conference will focus on how incentive travel professionals can design more impactful, innovative and meaningful reward experiences.
James Taylor
Creativity, Innovation & AI Keynote speaker
SITE has announced James Taylor, an award-winning keynote speaker, author and advisor as the keynote speaker. His keynote will address creativity, innovation and the collaborative potential between people and artificial intelligence in driving business performance.
Annette Greg
CEO
The Society for Incentive Travel Excellence (SITE)
“SITE Global Conference is where our worldwide community comes together to look ahead, challenge assumptions, and leave with the ideas and relationships that move our industry forward. In Abu Dhabi in 2026, we will explore how wonder, awe and curiosity can translate into smarter strategies, stronger partnerships, and more meaningful experiences for participants. Our programme is designed to be practical and future-focused, with sessions that reflect the realities incentive travel leaders are navigating right now, from the evolving expectations of clients and qualifiers to the responsible use of technology, the importance of wellbeing, and the need to deliver measurable impact. We are delighted to welcome James Taylor as our keynote, and we look forward to sharing a powerful line up of speakers and learning formats that will equip attendees to create incentive programmes that inspire and perform,” said Annette Gregg, CEO of SITE.
The four-day programme will feature keynotes, workshops and sprint sessions covering AI, business strategy, sustainability and wellness, DEIB, and community impact, alongside destination discovery experiences showcasing Abu Dhabi as an incentive-ready city.
Annette Gregg, said the conference will offer a practical, future-focused programme reflecting the realities facing incentive travel leaders, from evolving client expectations and responsible technology use to wellbeing, sustainability and measurable ROI.
Beyond the education programme, attendees will experience destination discovery programming designed to showcase Abu Dhabi as an incentive-ready city, with cultural encounters and local experiences that celebrate the power of people, culture, and place.
Registration here for the SITE Global Conference 2026.
