SpokespersonNicolas Makhoul
Founder & CEO
WONDR Group
WONDR Group successfully delivered LUMENA by OMNIYAT, an immersive brand launch for real estate developer OMNIYAT, hosted at the Museum of the Future. The event welcomed 450 guests and marked a significant technical and creative milestone for both the agency and the venue.
The launch represented WONDR Group’s first production at the Museum of the Future and also marked the first time the venue hosted a full 360-degree LED screen installation of this scale and complexity. Executing such an immersive environment within one of the region’s most iconic architectural landmarks required extensive technical coordination, innovation, and close collaboration with venue stakeholders.
Commenting on the project, Nicolas Makhoul, Founder and CEO of WONDR Group, said, “Designing an experience at the Museum of the Future demands absolute precision. The challenge was to honour the power of the architecture while creating a narrative that felt distinctly OMNIYAT. For us, every project is a singular creative challenge. This one pushed us to innovate technically while remaining deeply respectful of the space.”
The production brought together architecture-led design, performance elements, and advanced visual technology to deliver an emotionally resonant experience aligned with OMNIYAT’s luxury ethos. Every detail, from spatial flow to content delivery, was carefully considered to elevate perception and create a lasting impression on attendees.
Based in Dubai, the WONDR Group is a leading experiential agency that delivers immersive events and brand activations for luxury real estate developers and high-end brands. Rooted in one of the world’s most dynamic creative capitals, WONDR Group brings together innovation, technical expertise, and design-led storytelling to create impactful brand moments.
