FOR IMMEDIATE RELEASE
Minor Hotels, one of the world’s leading hospitality groups with a presence in over 50 countries, has confirmed its participation in EPEX 2025, the premier global platform for the MICE and destination wedding industries. This marks a significant opportunity for international buyers to engage directly with representatives from various iconic Anantara properties and other standout brands within the Minor Hotels portfolio
Renowned for blending exceptional design with authentic, locally inspired experiences, Minor Hotels offers tailored event solutions across a wide range of iconic destinations — from private island retreats in the Maldives to urban sanctuaries in Europe, Southeast Asia, and the Middle East. Their presence at EPEX 2025 will spotlight their bespoke approach to group travel, incentives, weddings, and luxury MICE experiences, designed to meet the evolving needs of today’s discerning planners.
We’re proud to welcome Minor Hotels to EPEX 2025. heir global reach, brand diversity, and commitment to excellence make them a highly valuable partner for buyers seeking fresh, flexible, and elevated venues for both business and celebration travel.
Vishal Nagdev
Business Head, Pow Wow Marketing
EPEX provides a focused platform to connect with serious decision-makers from key outbound markets such as Middle East, India, Russia/CIS region and the UK. Furthermore, EPEX focuses on the most important exhibitors for the source markets, ranging from Global Destination Tourism Boards, Convention Bureaus, Hospitality Brands, Hotel Brands, DMCs and suppliers.
Participating in EPEX 2025 at a group level with our own branded stand marks a pivotal moment for Minor Hotels.. It reflects our commitment to building greater visibility for our enterprise brand while showcasing the depth and diversity of our portfolio. EPEX offers a powerful platform to connect with high-value buyers across key markets including India, the Middle East, CIS/Russia, and Europe/UK. We look forward to engaging with planners seeking elevated experiences in group travel, incentives, weddings, and luxury MICE, and to unlocking new opportunities for our iconic properties.
Emma Ashworth
Regional Director of Sales – Middle East, Minor Hotels
EPEX 2025 will take place on September 4th & 5th at Grand Hyatt, Dubai. For more information or to register, visit experientialplanner.com.
Notes to the Editor
More About Minor Hotels
Minor Hotels is a global leader in the hospitality industry with over 560 hotels, resorts and branded residences across 57 countries. The group crafts innovative and insightful experiences through its eight hotel brands – Anantara, Avani, Elewana Collection, NH, NH Collection, how, Oaks and Tivoli – and a diverse portfolio of restaurants and bars, travel experiences and spa and wellness brands. With over four decades of expertise, Minor Hotels builds stronger brands, fosters lasting partnerships, and drives business success by always focusing on what matters most to our guests, team members and partners.
Minor Hotels is a proud member of the Global Hotel Alliance (GHA) and recognises its guests through one unified loyalty programme, Minor DISCOVERY, part of GHA DISCOVERY.
Discover our world at minorhotels.com and connect with Minor Hotels on Facebook, Instagram, LinkedIn, and YouTube.
About Experiential Planner (EP)
Experiential Planner (EP) is a premier platform dedicated to the Meetings, Incentives, Conferences, and Exhibitions (MICE) and Destination Weddings industry. With a focus on providing valuable insights, resources, and networking opportunities, EP serves as a trusted platform for industry professionals seeking to stay informed and connected.
EP offers a wealth of curated content, including industry news, trends, case studies, and expert insights, to help planners stay connected with destinations.
Driven by a commitment to excellence and innovation, EP aims to empower industry professionals with the knowledge, tools, and connections they need to create unforgettable experiences in international destinations for their clients. Whether planning a corporate event, conference, incentive trip, or wedding, EP is the go-to platform for industry professionals seeking the right connection, information, and expertise.
For more information about Experiential Planner, visit www.experientialplanner.com.
More about Experiential Planner Expo (EPEX) 2025
Experiential Planner Expo (EPEX) is the flagship event organized by Experiential Planner (EP), aimed at bringing together key stakeholders in the MICE (Meetings, Incentives, Conferences, and Exhibitions) and Weddings industry. As the most impactful MICE & Weddings show in the region, EPEX serves as a dynamic platform for industry professionals to connect, collaborate, and explore new opportunities.
EPEX 2025 promises to be an unparalleled event, featuring over 100 local and global exhibitors meeting more than 500 MICE, event and wedding planners over specially curated B2B and networking sessions. With a focus on innovation, excellence, and international collaboration, EPEX 2025 aims to showcase cutting-edge trends, forge strategic partnerships, and drive business growth for all participants.
Attendees of EPEX 2025 can expect a diverse range of exhibitors, including destination tourism boards, convention bureaus, hospitality brands, DMCs, and suppliers, offering insights, solutions, and opportunities to enhance their outbound event planning endeavours. Through a series of curated sessions, workshops, and networking events, EPEX 2025 provides a unique platform for industry professionals to gain valuable insights, expand their networks, and elevate their expertise.
More about POW WOW Marketing (PWM)
POW WOW Marketing (PWM) is a leading marketing agency specializing in the MICE (Meetings, Incentives, Conferences, and Exhibitions) and Weddings industry. With a wealth of experience and expertise, PWM offers a wide range of services tailored to the needs of tourism boards, destination management companies (DMCs), venues, and hospitality brands.
PWM provides comprehensive solutions to help clients in the MICE and Travel industry achieve their trade marketing objectives and drive business growth. With a focus on creativity, innovation, and results, PWM collaborates closely with clients to develop customized strategies and campaigns that resonate with their target audience and deliver tangible results.
Inquiries
Morea Mahmuti
Project Manager
POW WOW Marketing
morea@powwow.ae
